!Notes about Happy Tails Formatting!
This section is not visible on the page and is for our reference only. Each pet's feature should have a different layout, to keep visual interest on the page and so it doesn't appear repetitive. However, the overall formatting of the page should remain consistent, as described below.
On this page, please do not post photos with human faces, !!especially children!!
Here, we refer to the pet owners only as "the family", "the adopters", and "the relinquishers". Keep it plural, even if the adopter reached out as a single. Please don't use names.
Videos can be added by uploading them to Canva and embedding them with an iframe. Please ensure you either mute the audio, or listen to it thoroughly, all the way through, to ensure there is no revealing information, swearing, inflammatory opinions, etc. from any humans present.
Lines should be added before every pet name. Do not end the page with a line.
Paragraph Element. Style is Large Text (underlined)
Photos and text about the pet's story, in any grid or layout you think looks good. In terms of formatting, try to switch it up visually, story to story.
If the pet was renamed, the title of the section should be "Current Name (Shelter Name)". In the copy, the first time they're named write it as: "Name at Home" ("Name at shelter" at the shelter) or (here he was called "Name at Shelter"), etc, and then moving forward, only refer to them by their new name. If quoting a volunteer or staff favorite write up that uses the shelter name, replace it with "[Name at Home]". If quoting the family do not refer to the pet by their shelter name, even if it's the first mention of their name in the text. UNLESS you are directly quoting the family
For example:
Penny (Mrs. Lincoln)
Penny ("Mrs. Lincoln" at the shelter) was a volunteer favorite. Here's what Volunteer had to say about her: "I always look forward to coming to see [Penny] during my shifts!" At the shelter, Penny loved playing with her mouse toys, and she still does. Her adopters said "We loved Mrs. Lincoln immediately and couldn't wait to get her home. We call her Penny now..." etc
If the story features multiple pets, it should also include the shelter names (when applicable), and should not use an ampersand.
For example:
Georgia and Peach (Carolina)
"Georgia and Peach are the lights of my life," wrote their adopters. At the shelter, Peach (then called "Carolina") and Georgia.... etc
You have editorial license to separate quotes, cut sections, and/or replace a word for clarity. AS LONG as they are noted:
--Quotes where you have cut out a middle section, in order to preserve a single thought or sentiment, should be noted with an ellipsis.
--Quotes that have been separated must be indicated as such with a unique quote attribution.
--Quotes where words have been replaced for clarity should be noted with brackets.
For example, given the sample text: I love Sasha! She does the cutest thing every morning right when I wake up. It's becoming one of the happiest parts in our morning routine. Bringing her home was one of the best decisions ever.
You could say: ... She's already making herself right at home! Her adopters shared, "[Sasha] does the cutest thing every morning right when I wake up. It's becoming one of the happiest parts in our morning routine." It sounds like she's becoming family quickly, and we are so happy they found each other. Her family wrote, "I love Sasha!...Bringing her home was one of the best decisions ever."
The bottom space should be at least 30 px