Notes about Happy Tails Formatting!
This section is not visible on the page and is for our reference only. Each pet feature can and should be formatted differently within their own story, but the overall formatting of the page should remain consistent.
Please do not post photos with human faces, including children.
Here, we refer to the pet owners only as "the family" or "the adopters". Keep it plural, even if the adopter reached out as a single. Please don't use names.
Videos can be added by uploading them to Canva and embedding them with an iframe. Please ensure you either mute the audio, or listen to it thoroughly, all the way through, to ensure there is no revealing information, swearing, inflammatory opinions, etc. from any humans present.
Lines should be added before every pet name. Do not end the page with a line.
Paragraph Block. Style is Large Text (underlined)
Photos and text about the pet's story, in any grid or layout you think looks good. In terms of formatting, try to switch it up visually, story to story, if you can.
If the pet was renamed, the first time they're named in your copy, write it as: Name at Home ("Name at shelter" at the shelter) or (here he was called "Name at Shelter"), etc, and then moving forward, only refer to them by their new name. If quoting a volunteer or staff favorite write up that uses the shelter name, replace it with [Name at Home].
For example:
Penny (Mrs. Lincoln)
Penny ("Mrs. Lincoln" at the shelter) was a volunteer favorite. Here's what Volunteer had to say about her: "I always look forward to coming to see [Penny] during my shifts!" At the shelter, Penny loved playing with her mouse toys, and she still does.... etc
If the story features multiple pets, it should also include the shelter names (when applicable), and should not use an ampersand.
For example:
Georgia and Peach (Carolina)
Info about Georgia and Peach (who we called "Carolina")..... etc